Wicked Plinths Case Study

Case Study
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Liberty of London: Wicked-Inspired Christmas Displays Case Study

Liberty of London is a world-famous luxury department store based on Great Marlborough Street in London. Known for its distinctive Tudor-style architecture and carefully curated selection of fashion, homewares, and gifts, Liberty is synonymous with creativity and elegance in retail.  

For Christmas 2024, Liberty embraced the enchanting world of Wicked, releasing a themed product range to coincide with the release of the new Wicked film. To elevate this unique offering, Liberty required bespoke display solutions to complement their iconic store interior and seasonal campaign.

Image of Liberty Wicked Display
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The Brief

Liberty enlisted Plinths and Pedestals to create a series of custom display plinths for their Wicked-themed Christmas campaign. The plinths were to be featured across all four floors of the store and needed to meet specific requirements:  

  • A luxurious and polished finish that aligned with Liberty’s premium aesthetic.  
  • Fire-rated materials, ensuring compliance with retail safety standards.  
  • Robust and durable construction to support a variety of products while maintaining a sleek appearance.  

With a busy holiday timeline and high expectations, the project required precision and efficiency from start to finish.

Our Process

  1. Design Consultation: We collaborated closely with Liberty’s team to ensure the design and finish of the plinths aligned perfectly with the Wicked-inspired theme and Liberty’s brand identity.  
  2. Expert Craftsmanship: The plinths were meticulously crafted by our in-house team of skilled carpenters. Fire-rated MDF was chosen for its durability and compliance with safety regulations, providing a solid foundation for the displays.  
  3. Premium Finishing: Each plinth was finished to an impeccable standard, reflecting Liberty’s commitment to quality. The finish was designed to blend seamlessly with the store’s luxurious environment while highlighting the dramatic and magical theme of the campaign.  
  4. Installation: Once completed, the plinths were delivered and installed by our team across all four floors of Liberty. Each piece was carefully positioned to ensure maximum visual impact and ease of use for the merchandising team.
Image of custom plinths
Image of Liberty Plinth

The Outcome

The Wicked-themed Christmas displays were a resounding success. The bespoke plinths enhanced the overall aesthetic of the campaign, creating a striking visual narrative that captivated customers and highlighted Liberty’s enchanting product range.

Reflection

This project exemplifies Plinths and Pedestals’ ability to deliver bespoke, high-quality display solutions that align with the unique needs of luxury retailers. From the initial design phase to final installation, our team worked closely with Liberty to ensure every detail met their exacting standards.  

We are proud to have played a role in bringing Liberty’s Wicked-inspired Christmas campaign to life, and we look forward to continuing our successful partnership with this iconic retailer.

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